According to the lawsuit, defendants made materially false and/or misleading statements and/or failed to disclose that:
- IAS was experiencing a new material trend of increased competitive pricing pressures and that, as a result, IAS had been forced to cut prices to compensate for weakening demand and slowing revenue growth;
- IAS’ pricing function was no longer “favorable” and IAS could not sustain its pricing and drive price increases;
- pricing had become a key differentiator between IAS and its competitor necessary to close major and new deals;
- the risks that competition “could result in increased pricing pressure” or “could put pressure on us to change our prices” had in fact transpired; and
- as a result, IAS’s public statements were materially false and misleading at all relevant times.
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